The world has become a very design sensitive meaning it’s now even more critical that developers build products that look amazing. Sadly frameworks like twitter’s bootstrap can only take us so far and even with designers on the team developers need to understand the key principals of good design to make effective decisions.

In this session Ben will explore the five key topics around design that can make or break an application and website. The key topics are Layout and the golden ratio, Typography, Imaginary, Colours and User Feedback. With these topics attendees will come away with a deeper understanding about why certain elements look good while others don’t and what developers really should know about design. It will explore the cognitive science and research to move beyond personal options about design to data and research driven insights.